As Global Demand Generation Director, Fani is responsible for designing and overseeing the execution of inbound & outbound marketing programs to drive pipeline generation and revenue growth. Fani is leading a multi-disciplinary marketing team committed to deliver best-in-class experiences for prospects and customers across our key markets. With extensive background in B2B tech marketing, Fani is passionate about data-driven decision making, utilizing modern tools & techniques and making an impact. Cultivating a positive work culture and growth mindset are Fani’s core principles.